
I didn’t grow up with connections, funding, or a roadmap. I built my first six-figure beauty brand from my small one-bedroom apartment and a deep sense of purpose. But even after getting booked out, I was still exhausted, underpaid, and unsure how to scale without burning out.
That’s when everything changed. I stopped hustling for every dollar and started structuring my business like a CEO.
HER Footprint Academy™ was born from that transformation. And now, I’m creating the HER Footprint Fund to give other purpose-led beauty pros access to the support I wish I had.
I'm Benita Davis
—a licensed cosmetologist, certified project manager, and healthy hair educator. My mission is to help beauty professionals build aligned, legacy-rooted businesses that create both impact and income.Â
You deserve a business that honors your genius and your wellness.Â
This is your invitation to start.
APPLY FOR THE HER FOOTPRINT FUND →Over $7,000 in Scholarships & Resources Awarded this Round
 No more choosing between survival and strategy. The HER Footprint Fund was created to help beauty pros finally access the resources they need to build sustainable, profitable brands — without sacrificing purpose, peace, or creativity. Whether you’re growing, pivoting, or finally ready to execute a vision you’ve been sitting on, there’s a scholarship with your name on it.

HER Legacy Fellowship
($985 Value)
For beauty entrepreneurs in growth mode
You'll be rewarded:
- 3 Months of HER Footprint Academy Access
- 60-Minute Clarity Call with Benita DavisÂ
- $300 Ad Stipend
- Private Cohort Accountability GroupÂ
- Â
This scholarship is designed for seasoned beauty professionals ready to streamline their operations, refine their brand, and level up their income without adding more stress to their plate.
You were never meant to do this alone.Â
If you're building with purpose but need access and support — this is for you. Your story is valid. Your business is worthy. Your legacy starts here.



Real talk: When you finally get the blueprint - the bookings, the confidence, and the clarity follows. And that's exactly what this fund is designed to do for you.
Apply for the HER Footprint Fund
This is more than a scholarship — it’s your chance to access the strategy, support, and sisterhood you’ve been praying for. Don’t miss your moment.
What exactly is included in the HER Footprint Fund scholarship?
Who is eligible to apply and how are winners selected?
Is this only for full-time beauty professionals?
What if I don't win? Can I still join the Academy?
How will I be notified if I'm chosen?
When do the scholarship begin and how long do I have access?
00
DAYS
00
HOURS
00
MINS
00
SECS
This is your window to apply for over $7,000 worth of mentorship, resources, and support.
Â
Once the deadline hits, the application closes — no extensions, no second chances until the next round.
If you know you’re called to more — don’t let doubt delay your destiny.
APPLY NOW - Before the Deadline Hits →